Hire PPC specialists in India, powered by Mira AI.
Put your ad budget with someone who has spent one this size before, on your payroll. Mira AI ranks each applicant on accounts they ran rather than platforms they list.
Mira AI turns a sentence into a job description and a scorecard, then scores every applicant against it.
Build a career with a global team, on Indian payroll.
Trusted by 300+ Global Companies
The paid channels companies hire for most.
Open whichever channel carries your budget. Platforms past this list are scored on the same account history.
Google Ads & Search
Search, Performance Max, bidding, scripts
Paid Social
Meta, TikTok, creative testing, audiences
Shopping & Marketplace
Feeds, Google Shopping, Amazon Ads
B2B Paid Media
LinkedIn, ABM, lead quality, long cycles
Landing Pages & CRO
Page testing, offers, conversion lifts
Measurement & Attribution
Tracking, server side, incrementality
Any other paid role
Programmatic, connected TV, affiliate, app install and more. Name the channel and Mira AI scores for it.
From a budget on autopilot to somebody accountable for it.
Four steps, from stating the spend to a signed contract. Listing the role and reviewing the accounts are free on the Base plan.
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01 Post
Post a role
- Monthly spend, the channels running now, and the number the board is watching
- Mira AI turns it into a scorecard about account scale rather than platform certifications
- Paid media salary band checked against live payroll data before the role opens
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02 Screen
Screen with AI
- Weighted toward accounts near your size, because tactics do not transfer across two orders of magnitude
- Every position in the order comes with the reasoning written out
- Referrals and agency submissions land in the same ranked list
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03 Interview
Run interviews
- Case studies, account screenshots and results attached to the profile
- Book a live account review or a paid audit in a click
- Panel notes, recordings and scores stay attached to the role
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04 Decide
Decide together
- Wisemonk signs the employment contract as legal employer in India
- Payroll, provident fund, gratuity and tax withholding run every month
- Ad account access, billing permissions and analytics ready before week one
It reads the work, not the CV.
Mira AI reads every Paid Media & PPC application through the work that actually shipped: what the person owned, the constraints they worked inside, and the evidence they can show for both. Every applicant is measured against the same scorecard, in the same way, on the day they apply.
Proof beats a polished CV.
You describe the Paid Media & PPC role and what success looks like in it, and Mira AI ranks each applicant with the reasoning written out in sentences you can read and disagree with. The people who rise are the ones whose work backs up the claim. A first read, never the final word.
- Weighs work someone actually shipped above the tools listed on a CV
- Every ranking carries the why, including the near-misses
- Reads for judgement and communication alongside technical depth
- Reorders the shortlist as new Paid Media & PPC applicants arrive
Start from where the money leaks.
Paid roles grouped by what is going wrong with the spend rather than by title. Channels outside these four are opened and ranked the same way.
Your cost per acquisition climbs every quarter
Search account work: match types drifting, Performance Max eating budget it did not earn, and a bidding strategy nobody has questioned in a year. Often the quickest money to recover.
- PPC Specialists
- Google Ads Managers
- Paid Search Managers
- Biddable Media Specialists
Your ads work until the creative wears out
Paid social is a creative volume game now, and the buying is the smaller half of it. You want somebody who can brief, test and retire creative on a schedule rather than tune audiences forever.
- Paid Social Buyers
- Meta Ads Specialists
- Creative Strategists
- Growth Marketers
Sales says the leads are worthless
Usually a targeting and measurement problem rather than a volume one. B2B paid media means optimising toward qualified pipeline, which needs somebody comfortable in your CRM as well as the ad platform.
- B2B Paid Media Managers
- LinkedIn Ads Specialists
- Demand Generation Managers
- Performance Marketers
Clicks arrive and the page does nothing with them
Conversion work sits next to media buying and is frequently the cheaper fix. Landing pages, offers and a testing habit will often beat another round of bid adjustments.
- Conversion Rate Specialists
- Landing Page Specialists
- Growth Analysts
- Web Analytics Managers
Knowing when to stop spending is the senior skill.
Naming the budget and the target filters far harder than naming a platform in the advert.
Executive
0 to 2 years
Builds campaigns, pulls reports and follows a structure somebody else designed. Trusted with the machinery, not yet with the budget decisions.
Specialist
3 to 5 years
Runs a channel day to day, spots waste quickly and can explain a change in cost per acquisition. The busiest band in India and the one most fought over.
Senior / Manager
6 to 9 years
Sets the channel mix, forecasts what a budget increase will actually return, and knows when to stop spending. Notice runs 30 to 60 days.
Head of Performance
10 years and up
Owns blended acquisition cost across every channel, argues budget with finance, and is answerable for payback rather than platform metrics.
What your monthly spend should buy you.
Paid media is the one marketing role where the right hire follows directly from the budget. These are the bands we see work in practice.
| Monthly spend | Who to hire | What they focus on | Worth knowing |
|---|---|---|---|
| Under $10k a month | A specialist, often part of a broader marketing role | Search first, one social channel at most | Hiring a dedicated senior buyer is premature |
| $10k to $50k a month | One full-time specialist owning paid end to end | Search plus paid social, creative testing begins | The band where an in-house hire clearly pays back |
| $50k to $200k a month | A senior manager, sometimes with an executive under them | Multi-channel, serious measurement, creative pipeline | Attribution becomes the hardest part of the job |
| Above $200k a month | A team, or a lead plus agency partners | Programmatic, incrementality testing, regional splits | Nobody sensible runs this from one pair of hands |
| E-commerce at any scale | Feed and shopping expertise above all else | Product feeds, Shopping, Amazon, catalogue health | Feed quality beats bid strategy more often than people expect |
| B2B at any scale | Someone who lives in the CRM as much as the ad platform | LinkedIn, intent data, pipeline reporting | Optimising to form fills quietly wastes most of the budget |
What a paid media brief has to state plainly.
Pick the ones that matter for your spend and every applicant is scored against them the moment they apply.
Budget scale they are used to
Running $5k a month and running $500k are different jobs with different instincts. Ask for the largest account they personally owned, not the largest their agency served.
The metric that actually matters
Return on ad spend, cost per acquisition, blended payback or pipeline. Name yours in the brief, because optimising to the wrong one looks like success for two quarters.
Creative fluency
Paid social is decided by creative long before it is decided by targeting. Look for someone who briefs and judges creative rather than waiting for it to arrive.
Measurement honesty
Platform-reported conversions flatter everybody. You want a hire who can explain the gap between the ad dashboard and your own revenue figures without getting defensive.
Access and financial control
This role touches your money directly. Decide up front who holds billing, what the spend limits are, and who approves an increase before it happens.
Testing discipline
A structured test calendar beats constant tinkering. Ask how they decide what to test next and how long they leave something running before calling it.
Start with the tool. Add reach. Add people.
Every plan includes Mira. What changes is how far your roles travel and how much of the work you hand over.
Base
For a team running its own hiring and tired of doing it in spreadsheets.
- Full pipeline and candidate tracking
- Your own hosted careers page
- Mira in Slack, with monthly credits
- Unlimited open roles
Boost
For teams whose problem is candidate flow, not candidate tracking.
- Everything in Base
- Your roles listed on the Wisemonk talent community
- Mira on the strongest models available
- Uncapped screening and scheduling
- Salary benchmarks from live India payroll data
Bespoke
Some roles need a person on the phone. Our recruiters take over sourcing and interview coordination, working the pipeline Mira has already built — so you're paying for judgment and conversations, not for admin.
Contingent fee of 10%, 12.5% or 15% of first-year salary, set by role seniority. Under a talent agreement, billed only on a joined hire.
Frequently asked questions
What growth leads and founders ask before handing an ad budget to a new hire.
How do I hire a PPC specialist in India?
Open the role with two numbers: what you spend a month and what that spend has to return. Mira AI drafts the job description and a scorecard from those, the role reaches our candidate community, and every applicant is ranked as they arrive. Give the shortlist read access to your account for an hour and the right hire usually identifies itself. Wisemonk employs whoever you choose.
How much does it cost to hire a paid media specialist in India?
Performance marketing pays above general marketing in India because results are measurable and good buyers are retained aggressively. Executives sit at the accessible end, specialists with real budget history cost considerably more, and heads of performance are benchmarked against marketing leadership. The premium is small next to the waste a weak hire produces in a quarter. List the role and we will check your band against live payroll data.
Should I hire in-house or use a PPC agency?
Agencies suit companies spending too little to justify a salary, or those needing several specialisms at once. In-house wins once the spend is meaningful, for two reasons: the percentage fee stops scaling against you, and an employed buyer learns your margins, your seasonality and which customers are actually worth acquiring. Many companies run a hybrid, keeping ownership in house and using agencies for channels they enter rarely.
Can someone in India manage ad accounts for the US or UK?
Yes, and it is one of the most common offshore marketing arrangements there is. Two points worth settling early. Ad platforms are managed asynchronously, so timezone matters less here than in most roles, but you do want an agreed response window for the day something breaks or overspends. And test their familiarity with your market specifically, because ad copy and creative that works in one country often lands flat in another.
Is it safe to give someone in India access to our ad accounts?
It is the same question as with any employee and it is handled the same way. Wisemonk runs background verification before the start date and writes confidentiality terms into the contract. Beyond that, apply normal financial controls: keep billing on a company card you control, set account-level spend limits, grant access through your own business manager rather than sharing logins, and review permissions when anyone leaves.
What budget justifies a full-time paid media hire?
Somewhere around ten thousand dollars a month is where a dedicated hire starts making obvious sense, because the waste a specialist eliminates exceeds their salary. Below that, paid media is usually better handled as part of a broader marketing role or by a freelancer on a few days a month. The exception is a high-margin business where even small spend efficiencies matter more than the headcount cost.
What is the difference between PPC and performance marketing?
PPC describes the craft of running paid auctions well: structure, bidding, match types, quality score. Performance marketing describes owning the outcome across every paid channel, including the creative, the landing page and the measurement. A PPC specialist makes your accounts efficient. A performance marketer decides whether those accounts deserve the budget at all.
Do I need an entity in India to employ a paid media specialist?
No. Wisemonk holds the employment contract as legal employer and runs monthly payroll, including provident fund, gratuity, ESI and tax withholding. The specialist works to your targets and reports into your marketing team. Companies with an existing Indian entity can place the hire there instead.
How do I test a paid media candidate properly?
Give them read-only access to a live account and half an hour. Ask what they would change in week one, what they would leave alone, and what data they would want before touching the budget. Candidates who reach immediately for bid adjustments tend to be technicians; candidates who ask about margins and customer value tend to be the ones worth hiring.
What does senior mean in paid media in India?
Roughly six to nine years, and the marker is judgement about the budget rather than fluency in the interface. A senior buyer forecasts what extra spend will return, recognises when a channel has saturated, and will tell you to stop spending even though it shrinks the thing they manage. Notice periods here are shorter than in engineering, commonly 30 to 60 days.
Find your next paid media specialist in India.
State your monthly spend and the number it has to return. Mira AI writes the scorecard, ranks every applicant, and Wisemonk takes care of the employment.