Top 10 Gusto Competitors & Alternatives in 2025

Looking for the best Gusto alternatives? If you’re fed up with limited customization, surprise fees, or slow customer support, you’re not alone. This article helps you cut through the noise by spotlighting the top Gusto competitors and alternatives, revealing common pitfalls, and giving you practical advice to find the right payroll and HR solution for your business.

What is Gusto?[toc=What is Gusto]

Gusto is a cloud-based payroll platform with built-in HR tools, designed mainly for small businesses and startups. It offers unlimited payroll runs, automated tax calculations and filings, and benefits administration such as health insurance, wellness stipends, and commuter perks. While simple and user-friendly, Gusto has scaling limits, fewer integrations, and less customization, making it better suited for smaller teams than rapidly growing businesses.

What are the top Gusto Alternatives?[toc=Top 10 Gusto Alternatives]

Drawing on our in-depth expertise and hands-on experience supporting businesses with payroll services, we’ve carefully evaluated and listed the top 10 Gusto competitors.

Top 10 Gusto Competitors & Alternatives in 2025:

1. Wisemonk
2. Rippling
3. ADP (Automatic Data Processing)
4. Paychex
5. QuickBooks Payroll
6. Paylocity
7. OnPay
8. Patriot Software
9. SurePayroll
10. Zenefits

Wisemonk[toc=Wisemonk]

Wisemonk is India’s go-to platform for payroll, HR support, and compliance, built to help global companies hire, pay, and manage talent with ease. From automated payroll processing and statutory compliance to benefits administration, equipment provisioning, and smooth onboarding, Wisemonk handles it all so you can focus on growth.

Key Features of Wisemonk:

• Accurate, automated payroll with salary disbursal, payslips, and tax deductions every month
• HR and EOR support for contracts, benefits, and equipment management
• PF, ESI, PT, TDS, GST compliance handled seamlessly
• Employees and contractors onboarded in just 2–4 days
• No hidden fees, flexible pricing, and startup-friendly plans
• Special discounts for startups, nonprofits, and climate-focused organizations

Rippling[toc=Rippling]

Rippling is a comprehensive, all-in-one workforce management platform that streamlines HR, IT, and finance operations. It is particularly known for its strong automation capabilities, extensive app integrations, and ability to manage both workforce and technology infrastructure efficiently from a single system. 

Key Features of Rippling:

• All-in-one HR, payroll, and IT management platform
• Rapid onboarding and employee setup in minutes
• Built-in compliance across multiple countries
• Scalable solutions for businesses of all sizes
• Seamless integrations with popular apps

For a direct deep dive comparison, see our article on "Rippling vs Gusto: Pricing, Benefits, and Product Features".

ADP (Automatic Data Processing)[toc=ADP]

ADP is a global human capital management (HCM) leader and professional employer organization  headquartered in Roseland, New Jersey, helping businesses of all sizes manage payroll, HR, talent, time tracking, and benefits with built-in tax and compliance solutions. Serving over 1 million clients in 140+ countries, ADP delivers trusted, end-to-end HR and payroll services for a worldwide workforce.

Key Features of ADP:

• Automated payroll with tax calculations, withholdings, and multiple payment options.
• HR tools for employee records, onboarding, reporting, and compliance.
• Recruiting, hiring, training, and performance tracking.
• Automated time tracking, scheduling, and leave management.
• Administration of retirement plans, health insurance, and employee perks.
• Tax filing and compliance support across all levels.
• Full HR outsourcing for payroll, benefits, and compliance through ADP TotalSource.

Want to explore more options like ADP? Check out this detailed article on "Top ADP Competitors & Alternatives".

Paychex[toc=Paychex]

Paychex is a leading payroll and HR partner that empowers businesses to pay, manage, and support their workforce, all without heavy administrative burdens. The platform delivers end-to-end solutions, including automated payroll, tax filing, benefits administration, compliance, and employee self-service, for a seamless experience across payroll, HR, and benefits.

Key Features of Paychex:

• Cloud-based platform to manage payroll, HR, and benefits in one place.
• Scalable plans from basic payroll to advanced HR functions.
• Customizable dashboards and reporting tools.
• Integrates with a wide range of business applications.
• Dedicated HR professionals for guidance and support.

See the latest rules and strategies in our article "Tax Filing Guide for Indian Contractors".

QuickBooks Payroll[toc=QuickBooks Payroll]

QuickBooks Payroll, a service by Intuit, offers comprehensive payroll management solutions for small to medium-sized businesses. It integrates seamlessly with QuickBooks accounting software and streamlines the entire payroll process, including calculating employee wages, deducting taxes, and filing payroll tax forms.

Key Features of QuickBooks Payroll:

• Calculates, files, and pays federal and state payroll taxes automatically.
• Automates wage, deduction, and tax withholding calculations.
• Next-day or same-day direct deposit for employees.
• Employee self-service portal for pay stubs, W-2s, and payroll info.
• Manages benefits like health insurance and retirement plans.
• Integrates with QuickBooks Time for accurate time tracking.
• Alerts for tax deadlines and compliance updates.
• HR support (varies by plan).
• Customizable payroll reports for analysis and compliance.

Paylocity[toc=Paylocity]

Paylocity combines payroll processing, HR management, and expense management with a strong emphasis on user experience. Known for its intuitive interface, it also offers robust performance management, advanced reporting, and seamless integrations, making it a trusted solution for mid-sized businesses and growing companies looking to streamline talent management.  

Key Features of Paylocity:

• Payroll and HR management
• Advanced reporting and analytics
• Employee self-service tools
• Integrations with popular business software
• Mobile-friendly access

Discover how Paylocity and ADP stack up in our feature comparison article on "Paylocity vs ADP: A Detailed Payroll Comparison".

OnPay[toc=OnPay]

OnPay is a cloud-based payroll and HR software solution designed to help small to mid-sized businesses streamline payroll processing and essential HR tasks. It's praised for its user-friendly interface, comprehensive payroll features, and strong customer support. OnPay aims to simplify back-office tasks, automate processes, and ensure compliance with relevant regulations. 

Key Features of OnPay:

• Automated tax filings and payments at federal, state, and local levels.
• Unlimited payroll runs for both W‑2 employees and 1099 contractors.
• Employee self-service portal for onboarding, pay stubs, and tax forms.
• Benefits administration with integration to existing plans.
• Integration with accounting and time-tracking tools like QuickBooks, Xero, and Deputy.

Patriot Software[toc=Patriot Software]

Patriot Software is a cloud-based payroll and accounting platform focused on simplicity, affordability, and ease of use for small businesses in the US. It allows unlimited payroll runs, handles both employees and contractors, and offers optional full-service payroll where all tax filings are managed automatically.

Key Features of Patriot Software:

• Unlimited payroll runs with multiple pay rates and customizable schedules.
• Employee self-service portals.
• Automated tax calculations, filings, and payments (Full Service plan).
• Invoicing, expense tracking, payments, and financial reports.
• Optional add‑ons for time tracking and HR management.

SurePayroll[toc=SurePayroll]

SurePayroll is a cloud-based payroll and HR service designed for small businesses and household employers in the US. Owned by Paychex, it automates and streamlines payroll processing, tax filing, and basic HR functions. SurePayroll is valued for its affordability, transparent pricing, and user-friendly approach.

Key Features of SurePayroll:

• Unlimited payroll runs for employees and contractors.
• Automated tax calculations, filings, and payments.
• Direct deposit or check payment options.
• Employee self-service portal for pay stubs and tax forms.
• Mobile-friendly access for employers and employees.

Learn the process and compliance tips in our article "Guide to Getting Paid as an Independent Contractor".

Zenefits[toc=Zenefits]

Zenefits is a leading cloud-based HR platform designed for small and mid-sized businesses. It streamlines HR, payroll, benefits, compliance, and time management within a single, user-friendly SaaS platform, helping companies automate routine HR tasks and manage the entire employee lifecycle efficiently.

Key Features of Zenefits:

• Automated onboarding and employee management
• Benefits administration (health, dental, vision, 401(k))
• Payroll processing (as paid add-on) and tax filings
• Time-off tracking and attendance management
• Employee self-service portal and mobile app

Detailed Comparison of Top 10 Gusto Alternatives and Competitors[toc=Comparison Table]

Now that we’ve explored the top 10 Gusto alternatives, let’s take an in-depth look at how they compare on the key factors that matter most. This comparison table will help you quickly spot which provider best matches your business’s needs and priorities.

Why should you consider Gusto alternatives?[toc=Why Gusto Alternatives]

Based on extensive research and real customer feedback, there are several critical challenges that make organizations look into alternatives to Gusto’s payroll and HR software. Here are the four most common pain points:

• Implementation and Integration Difficulties: Many businesses say Gusto’s onboarding is difficult, with bugs in importing employee data or integrations, leading to delays, errors, and more work in payroll processing and benefits administration.
• Customer Support Frustrations: Users often complain about Gusto’s slow, unhelpful support, making it hard to resolve payroll and HR concerns. This is stressful for small business owners who need quick help to run payroll, handle tax filing, or use the employee self-service portal.
• Unexpected Pricing and Contract Concerns: While Gusto advertises transparent rates, many users find that the real cost is higher due to additional per-employee fees, upcharges for multi-state or advanced HR features, and price hikes with little warning.
• Security and Account Access Issues: Users have reported account access errors, payroll data security issues, and poor communication about changes to sensitive details. Despite Gusto’s modern security measures, such incidents have made some companies question the safety of their payroll data and employee management.

The right payroll and HR solution should meet current needs, scale with growth, and align with long-term goals.

How to Choose the Best Gusto Alternatives?[toc=Choosing the Right Partner]

Now that you’ve explored the leading payroll and HR platforms, selecting the right match can feel overwhelming. Each software provider excels in different areas, so focus on these proven decision factors to pinpoint what’s best for your business:

Define Your Priorities:

• Are you a small business owner looking for simple payroll and compliance, or are you scaling quickly and need support for global payroll and international employees?
• Decide if features like employer of record (EOR), benefits administration, tax filing, health insurance, and an all-in-one platform are essential for your operations.

Check Core Features:

Look for payroll solutions that offer:

• Automated payroll management, unlimited payroll runs, and direct deposit.
• Employee self-service portals, time tracking, and employee onboarding to streamline workflows.
• Seamless integration with accounting software (e.g., QuickBooks), mobile app access, simple contractor payments, and strong benefits management.

Review Pricing & Flexibility:

Favor platforms with clear per-employee pricing, transparent contracts, and no hidden fees. Flexibility in plans is crucial for small businesses, companies with hourly employees, and those with seasonal workers.

Test Usability & Customer Support:

Take advantage of demos or free trials. Assess how easy it is to navigate the payroll platform, the quality of the employee portal, and mobile app capability. Check for responsive customer support across channels, especially if you’ll run payroll or manage compliance regularly.

Verify Compliance & Security:

The right payroll and HR solution will help you stay updated with the latest compliance standards. Confirm support for tax filings, new hire reporting, and reliable security of sensitive payroll data for your entire workforce, including both salaried employees and contractors.

What are the common mistakes to avoid when choosing Gusto Competitors?[toc=Mistakes to Avoid]

When selecting a payroll and HR solution to replace or complement Gusto, consider the following common pitfalls:

• Underestimating Your Specific Needs: Small business owners, startups, and large companies need different payroll and HR solutions. Check your size, growth plans, and if you need global payroll or detailed reporting. Pick all-in-one, scalable payroll services.
• Overlooking Hidden Fees and Pricing Complexities: Low per employee pricing can hide extra costs for benefits administration, unlimited payroll runs, or tax filing. Always confirm the full price.
• Ignoring Scalability Limitations: Payroll and HR software for small businesses may lack tools for growth, like talent management or multi-country payroll processing. Choose a payroll platform that grows with you.
• Prioritizing a Single Feature Over Comprehensive Functionality: Don’t choose just for global hiring, contractor management, or tax filing. Look for full features, employee portal, benefits administration, HR tools, and compliance.
• Neglecting Integration Capabilities: Your payroll system should connect with HR tools, QuickBooks Payroll, QuickBooks Online, and other service provider software to save time and reduce errors.
• Downplaying the Importance of User Experience: Pick payroll software with an easy employee self-service portal, clear dashboards, and a mobile app to support remote teams.
• Disregarding Customer Support Quality: Strong customer support helps with payroll data, tax penalty protection, and compliance. Check response speed, channels, and expertise.
• Ignoring Compliance and Legal Requirements: Global payroll platforms must follow local laws with features like automatic tax calculations, labor law updates, and secure employee data.

By carefully considering these potential pitfalls, you can make an informed decision when choosing a Gusto alternative that effectively meets your business's unique payroll and HR needs. 

For step-by-step payroll compliance and best practices, visit our detailed article on "Payroll Administration Guide for Employers".

How can Wisemonk help you streamline payroll and HR ?[toc=Why Choose Wisemonk]

Wisemonk helps companies run payroll with accuracy and compliance, streamline HR tasks like onboarding, contracts, and benefits, and, when needed, provides Employer of Record (EOR) services in India so you can hire without setting up a local entity.

Key Features of Wisemonk:

• Reliable payroll management ensuring accurate, timely salary processing and compliance.
• Automated payroll with timely salary processing and full compliance
• Expert recruiting and onboarding services to help you hire and integrate your international workforce smoothly.
• Transparent pricing with no hidden fees, so you always know what you’re paying for.
• Dedicated HR support and an easy-to-use employee portal.

Ready to simplify your payroll and HR? Contact Wisemonk today!

FAQs

Who are Gusto competitors?

Gusto’s main competitors include ADP, Paychex, QuickBooks Payroll, Rippling, OnPay, Paylocity, Patriot Software, and Zenefits. While ADP and Rippling offer broader workforce management and global payroll capabilities, OnPay and Patriot focus on affordable, easy-to-use payroll for smaller businesses. Each stands out for specific strengths in automation, integrations, and pricing.

Is Gusto or ADP better?

It depends on your business size and needs. Gusto is ideal for small to mid-sized businesses seeking ease of use and transparent pricing. ADP is better for larger companies needing extensive global payroll, advanced compliance, and scalability.

Is Gusto the best payroll software?

Gusto is one of the best for small to medium businesses due to its user-friendly design, all-in-one HR/payroll features, and good customer support. However, "best" varies by company size, industry, and required features.

What are the alternatives to Gusto and Justworks?

Here are some alternatives to consider:

• Wisemonk (India specialist)
• ADP (its alternative)
• Rippling (its alternative)
• Multiplier (its alternative)
• Oyster HR (its alternative)

What is better, QuickBooks or Gusto?

QuickBooks Payroll is excellent if you already use QuickBooks for accounting, offering seamless integration. Gusto is better for comprehensive payroll and HR management with simpler pricing and broader HR features.

Is Gusto owned by ADP?

No, Gusto is not owned by ADP. Gusto is a completely independent company, operating separately in the payroll and HR technology space. While both ADP and Gusto provide payroll, benefits administration, and HR solutions, they are direct competitors rather than affiliated businesses.

Why is Gusto so successful?

Gusto’s success comes from its user-friendly platform, transparent pricing, comprehensive payroll and HR services, strong customer support, and focus on small business needs.

What is the best payroll system to use?

The best payroll system depends on your business size, location, and needs. For small businesses, Gusto or QuickBooks Payroll are top picks. For larger or global companies, ADP, Paychex, or Wisemonk might be better suited.