Marketing Manager - International (B2B)

Job Overview

About the role

**About the Company:** Anthony Roth & Sons Ltd. (founded 1984, ISO 9001:2015 certified) supplies precision mechanical parts made to customer drawings. Our range covers CNC machining, castings, forgings, sheet metal, MIM, injection moulding and sub-assemblies. We source these from manufacturing partners in China and India for industrial customers in Israel and internationally. Our India operations are growing, and this role becomes our local point of contact for customers and suppliers. Brixo develops connected building bricks for STEM learning, used by educators and children.

Additional group brands serve industrial customers in Europe. Details will be shared during the hiring process. This is the group's first marketing position. The person will build marketing for several brands from the ground up, working remotely with our team in Israe

**Roles & Responsibilities:**

**Industrial brands – ARS, India operation and European brands (approx. 65–70%):**

• Position each brand with its target customers in Israel, Europe and internationally as a reliable manufacturing and sourcing partner.
• Promote our India manufacturing and assembly capabilities to international companies seeking an alternative or addition to China.
• Generate qualified leads from OEMs and engineering companies through LinkedIn, email campaigns, SEO, Google Ads and industrial platforms.
• Produce technical marketing material for each brand – capability presentations, case studies, brochures and website content – working with our engineers.
• Maintain separate, consistent identities and messaging for each brand.

**Brixo – STEM education (approx. 30–35%):**

• Build international awareness of Brixo, mainly in the US and Europe.
• Identify and approach education distributors, edtech companies, school suppliers, and STEM and robotics programs.
• Coordinate pilot programs with schools and STEM centers abroad to create case studies and testimonials.
• Create material for education buyers (lesson plans, curriculum alignment, demo videos) and social media content.
• Monitor and manage Brixo's online reputation and reviews.

**All brands:**

• Maintain the CRM pipeline of leads, distributors and partners.
• Manage freelancers and agencies for design, video and paid media as needed.
• Report monthly on leads, pipeline, partnerships, content reach and marketing spend per brand.

**Requirements:**

• 5–8 years in B2B marketing, ideally in manufacturing, industrial products, edtech or educational products.
• Proven experience generating leads from, or reaching distributors in, international markets (Israel, Europe or US).
• Experience managing marketing for multiple brands or product lines at the same time.
• Hands-on digital skills: LinkedIn, Google Ads, SEO, CRM, WordPress.
• Strong content skills: writing, presentations, basic video.
• Excellent written and spoken English.
• Independent, organized, and experienced working remotely with an international team.
• High level of discretion and confidentiality.

**Key Advantages:**

• Engineering or technical background.
• Experience marketing contract manufacturing, sourcing or China+1 services.
• Experience in STEM education, toys or edtech.
• Experience managing distributors.
• A European language.

**What we offer:** A competitive salary and performance bonus, a fully remote position, the opportunity to build the marketing function for a group of brands from scratch, and an international team across Israel, India and China.